Latest RBI data shows that HDFC Bank has lost about 160 basis points of market share in the business since end of November 2020 but still corners 24% of the market while ICICI, SBI Cards and Axis have gained 108 basis points, 37 basis points and 11 basis points to 17.2%, 19.2% and 11.6% respectively over the same period in terms of number of cards.source https://economictimes.indiatimes.com/industry/banking/finance/banking/hdfc-bank-counts-on-cross-selling-to-make-up-for-lost-market-share/articleshow/83985395.cms
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