The environment is ripe for Silicon Valley to encroach into banking. Equitas doesn’t have a pre-existing relationship with the Google Pay customer to whom it’s marketing fixed-term products.
source https://economictimes.indiatimes.com/industry/banking/finance/banking/view-googles-push-into-indian-retail-banking-is-a-threat-to-traditional-lenders/articleshow/85754512.cms
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