Max Life Insurance launched the second largest ESG Fund in the life insurance sector in India, which has helped to increase its visibility within the millennial customer segment.
source https://economictimes.indiatimes.com/industry/banking/finance/insure/how-max-life-insurance-breaks-through-the-clutter-with-its-three-ps-playbook-products-processes-partnerships/articleshow/96755670.cms
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