It can be noted that a slew of lenders, including bigger rival HDFC Bank and others, have been targeting the millennial segment with dedicated offerings to help their consumption, borrowing and wealth management needs.source https://economictimes.indiatimes.com/industry/banking/finance/banking/icici-bank-branches-to-host-entertainment-shows-as-part-of-new-millennial-offering/articleshow/79062318.cms
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