'RBI Kehta Hai' was the first even 360 degree campaign initiated by the central bank using all mass media, including media such as television, radio, newspapers, hoardings, web banners, gifs, social media and SMS.source https://economictimes.indiatimes.com/industry/banking/finance/banking/reserve-bank-to-evaluate-impact-of-rbi-kehta-hai-campaign/articleshow/78980302.cms
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