The company caters to India’s underserved MSMEs and rural individuals and is engaged in diversified segments such as rural tech, credit and wealth tech. It also operates on a hybrid model where it provides technology solutions across its different segments to its partners, who in turn handle the physical leg of customer servicing for a revenue share.source https://economictimes.indiatimes.com/industry/banking/finance/niyogin-fintech-to-invest-rs-100-crore-gross-transaction-value-crosses-rs-2000-crore/articleshow/87485403.cms
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