Bharose Ka Number is Max Life's brand campaign on the claims paid ratio. It is a ratio of the death claims paid against the number of death claims received in a financial year. This has consistently improved Max Life's claims paid ratio over the past five years from 97.81 per cent in FY17 to 99.35 per cent in FY21, making it the company's new 'India Ke Bharose Ka Number'.source https://economictimes.indiatimes.com/industry/banking/finance/insure/max-life-insurances-death-claim-settlement-at-99-35-in-fy-2020-21/articleshow/88852773.cms
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