Rising loan demand from companies and consumers has pushed annual credit growth to a decade high of 17.95% as of October, compared to a five-year average of 9.7%, data provided by the Reserve Bank of India shows. However, the deposit collection has failed to keep pace and is still staying close to its five-year average of 9.4%, pushing bankers to look for ways to lure deposits.source https://economictimes.indiatimes.com/industry/banking/finance/banking/bankers-wielding-megaphones-tout-for-deposits-on-indian-streets/articleshow/95323489.cms
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