Gold loan is a high-yielding business with several banks and non-banks charging interest rates upwards of 10-15%. For banks, this is increasingly becoming a lucrative segment as cost of funds is around 7% and returns are higher.
source https://economictimes.indiatimes.com/industry/banking/finance/banking/banks-eating-into-nbfcs-market-share-in-gold-loans/articleshow/95837274.cms
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