The regulator has been running the campaign for more than a year not only in English and Hindi but in various regional languages for maximum reach. It keeps on repeating the message so that people don't forget their rights and responsibilities.source https://economictimes.indiatimes.com/industry/banking/finance/banking/reserve-bank-ropes-in-amitabh-bachchan-for-customer-awareness-campaign/articleshow/78347860.cms
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