"The product is aimed to grow our market share...we are a challenger in the market," its president for consumer assets Ambuj Chandna said over the phone.source https://economictimes.indiatimes.com/industry/banking/finance/banking/kotak-mahindra-bank-wants-to-be-challenger-in-home-loan-market-maintains-low-interest-rate/articleshow/82034342.cms
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