According to sources, there were 17 payments platforms that had bid aggressively. Paytm’s ability to straddle multiple payment services worked in its favour as others were dominant in particular segments like UPI or cards.source https://economictimes.indiatimes.com/industry/banking/finance/insure/lic-appoints-paytm-to-handle-its-e-payments/articleshow/82138442.cms
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