BANKING

Yes Bank is set to increase its advertising spend by 30% in FY24, according to Nipun Kaushal, chief marketing officer. The bank has been "tactical" in its marketing spend for the last two years as it had to restore its standing following a bailout by peers. Yes Bank's retail brand has now reached a critical mass and is at an inflection point, the bank's executive director Rajan Pental said. The advertising campaign, which will begin on 20 June and last for the full fiscal year, is designed with the bank's current position in mind.

from Banking/Finance-Industry-Economic Times https://ift.tt/XJGhe3t
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