The rebranding exercise comes after the exit of Max India from the company in 2019 and the entry of private equity firm True North.source https://economictimes.indiatimes.com/industry/banking/finance/insure/max-bupa-health-rebrands-to-niva-bupa-aims-total-business-of-rs-2500-cr-in-fy22/articleshow/84678213.cms
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